Design Philosophy
My designs should show your business or organization as you envision it.
I always remember, it's not about me, it's about your site. I follow these guidelines when I develop a website or print advertisement:
- Always remember that it is your business and you are the boss
- Always attempt to meet your design goals
- Not annoy or confuse your website visitors
- Not cause elements to blink or pop up unbidden
- Do our best to convert your website visitors into your customers. This means providing as much useful content as we can put in your site. People searching the internet for your products and services need as much information as they can get, as quickly as possible. They don't want to work hard to find it.
- Make website navigation clear and predictable
- Avoid any elements requiring that website visitors download plug-ins
- Optimize your website so that it loads fast (you don't want your potential customers getting bored before they have seen your message)
- How fast? We try for less than 10 seconds load time on a 56k modem for our web sites. Often we have to balance between looking good and loading fast. If it’s a choice between a slow, great looking site and a fast, ugly site it’s been our experience that web visitors will take the ugly site every time.
- Develop sites according to W3C standards:
- Use style sheets for layout
- Avoid the use of tables where possible except for tabular data or to avoid browser incompatibility
- Check all websites to assure that they render well in all popular browsers
- Assure all websites will be Section 508 (Federal accessibility regulation) compliant
- Optimize all sites for search engines
- Monitor statistics for you site to maximize exposure and fine tune your content