What could a great website do for your business?
Just a decade ago most people didn't know about the internet. In just a few years the internet has grown from a platform for email and a tool used by academics and the military to a major communications medium.
Probably most of your customers use the internet daily. Adults get news and have access to great amounts of information, children get homework assignments by email do research and visit with friends and your customers find the products and services they need at their convenience.
Specific benefits a small business could expect from a website:
- Increased Market Size: A business web presence broadens the market reach for your business. Local retailers can market/sell products across the country or the world.
- Reduced Information Distribution Costs: Practically every business distributes some sort of information...product sell sheets, technical specifications, catalogs, order forms, proposals, etc. A business website allows you to provide that information when the customer needs it at almost no cost.
- Expanded Availability to Customers: Your business website gives your customers access to your business 24/7 with very little increase in overhead or employment costs. The Internet makes it possible to communicate with your customers on their terms within their time-table. It makes it possible to automate information dissemination and customer service.
- Increased Sales: If your small business website includes an online shopping cart or catalog you can increase your sales with little additional cost.
- Customers Require It: This is probably the most important benefit of having a business website. Even if you don't have an online catalog, having your information available allows the customer to see your services and products at their convenience.
- Your website helps keep your customers happy.
What can Spyder Lake Web Design do for your website?
- Help you define the goals for your business website
- Plan your website to meet your goals
- Measure your website effectiveness
- Build a website that meets your customer's needs and builds a relationship between you and your customer.
"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." - Red Adair
Click here to see what we mean.
A professional, locally targeted website can help your customers find you just when they need you.
We know you are out there but we had a hard time finding you. Moving to a small rural town from the Washington , DC metro area was an eye opener.
Unlike the DC area, where you can pretty much find what you want on the internet, rural Virginia does business through word of mouth. If you need a product or service you have a few of choices:
- Ask around until someone recommends someone
- Check the small local phone directories or the Yellow Pages
- Cruise around until you see someone doing what you are looking for and stop and talk to them
- Check the internet for local business directories (not as useful as you might think if you don’t link to your website that tells what you really do)
- Read advertisements in the local newspaper
Spyder Lake Web Design will put your business where your customers will find it.
Here are some links that could be useful as you consider launching your website:
Link to Stanford study on website credibility and A Matter of Trust: What Users Want From a Website
